Purpose. We are a purpose-driven company, motivated by principles not profits. Our purpose is to help others to deal effectively with uncertainty wherever and however they encounter it.

Generosity. We have been blessed with more ideas than we can use ourselves. Where appropriate we will give these away to support our purpose, through our advice, papers, articles and briefings. Otherwise we will charge a fair price when people need to leverage our experience and expertise.

Efficacy. We want everything we do to make a difference, moving beyond mere efficiency (more for less) and effectiveness (obtaining measurable results) to efficacy (achieving desired goals).

Contributors. We will be innovative and creative in our drive to generate positive-sum relationships with our clients, partners, suppliers, community and the environment. Our goal is to create prosperity by putting in more than we take out.